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Information
Email (markgattellari@gmail.com)
Client Brief: Redefine Sharetea's branding to resonate with a Western audience, modernizing its appeal without losing the essence of sharing and enjoying bubble tea.
Response: Our approach reimagines Sharetea as a lively, contemporary brand, employing symbolic imagery and playful stickers to highlight the unique ingredients in our drinks. By weaving modern slang and youthful language into our messaging, we aim to captivate a younger demographic, ensuring the essence of sharing and enjoying bubble tea shines through in a fresh, appealing way.